.At the launch of Astrid Andersen's new line Stel, a discussion kept outside on a pier, The Road's 2002 song "Turn the Webpage" was actually blasting out of the sound system. It was actually a star-aligned, emblematic minute, since the London-trained designer is beginning a brand new section in her fashion lifestyle, this time around focusing the work around herself.Andersen's a lot admired name menswear brand name was actually focused, colorful, as well as streetwise. Along with Stel, she discussed in a pre-show interview, "I have to sit comfortably at the facility of it probably a lot more this time around due to the fact that today it's a women's damage brand, and also it is actually extra concerning me and also my individual endorsements." Stel likewise reflects Andersen's evolution as a person. After quiting her line, the professional moved back home to Jutland in the North of Denmark and possessed pair of youngsters. She is actually certainly not the person she was actually back then.Shifting gears in vogue is actually not easy to carry out. Brands seem to be to tackle lives of their own, as well as it's easy to be pigeon-holed. Stel breaks with a number of style's conventions. The label will definitely reveal in-season, so what appears are going to be actually available for investment. Concurrently, seasonality is lesser in the Stel equation than relevance. Compilations will be actually identified by amount (01, 02, and also 03 were displayed in Copenhagen), the concept being actually that you may come together parts around "periods" both in your outfit as well as on the marketing floor. Andersen views no requirement for a well thought-out garment to be deserted even if the schedule pages turn. "The direct interpretation of stel is physical body," she mentioned, yet it [refers more to] a fundamental construct in a type of industrial means it [also describes] a collection of valuables-- when you refer to a tea service, you would call it a stel. For me, that was actually quite an intriguing beginning factor in relations to the tip of producing both antiques, but also something that is actually a new structure." Having versions present on scaffold was arbitrary as it proposes many analogies. There is actually building, which connects to constructing a new brand name, and also the concept of help associates with her belief that clothes ought to work with you. Stel is actually, fundamentally, a kind of mobile offering, but not one with the angularity of one thing like Legos or even piled Mu00e6rsk delivery compartments. Action, organization, and also permission become part of Andersen's program. "When I talk about the brand name, I possess this tagline: tailoring that you can easily roller skate in, denim you may dance in, shirting you may journey in." Flexibility, joy, activity.